Client Name: UUNIK Academy

Situation:
UUNIK Academy, a 501(c)3 organization is a rites of passage program for young males ages 10-18 in Knoxville, TN. It provides after-school and weekend youth enrichment in which the students learn academic, social, and life skills to help them grow into productive citizens. Annually, the organization hosts two conferences: Calling All Males, a city-wide youth conference, and Calling All Females, its sister conference geared toward young girls. In addition to promoting the event and encouraging youth and their parents to attend, UUNIK also launched a crowdfunding campaign to fund both events.

Challenge:
SeeJones Creative has served as the design firm of choice for UUNIK Academy’s programming for several years. Each year, we are faced with the welcome challenge of helping UUNIK Academy to reach its enrollment goals by deploying marketing materials that are not only attractive to students in the target age range, but also successfully communicate the benefits of the programming to their parents so that they follow the call to action and register their child(ren). UUNIK expressed an interest in “doing something different” this year, so rather than simply updating last year’s materials with current information, this would be an opportunity to refresh the look and feel for the event’s marketing materials. The posters would need to evoke familiarity to UUNIK’s past supporters, but at the same time present a fresh outlook for prospective new attendees.

Solution:
Fortunately, SeeJones Creative has had the experience of working with some of UUNIK’s students in their after-school and tutoring programs as well as others like them in the past, so we are not that far removed from the target market. In addition, we conducted research on brands and events geared toward a similar demographic in an effort to provide a poster that would be relevant to the audience: the students and their parents. The call to action, “Register your child today,” was featured more prominently on this edition of posters. In addition to designing print flyers to promote the event, SeeJones Creative also provided web images formatted to present a cohesive brand across all of the organization’s touchpoints.

Results:
Both the 2014 Calling All Males and Calling All Females conferences were said to be the most successful conferences that UUNIK has held to date, with attendance at an all-time high. Both crowdfunding campaigns exceeded their fundraising goals. UUNIK Academy thanked SeeJones Creative publically, and has contacted us to work on collateral for its annual fundraising event as well as a project that its students will be working on over the summer. SeeJones Creative has served as the design firm of choice for this organization since 2009, and looks forward to continuing a relationship through the marketing, branding, and promotion of future initiatives.